... goes the honey bee (and twiddly twiddly dee goes the bird), as the song goes (covered by Jonathan Richman).
why are smart people like joel on software and people living in my neighborhood so dumb if it comes to using buzzwords? use them or create your own! it is a language game out there, and you got to play it. like wittgenstein said, we make up the rules as we go along. (blog-entry)
This special game here is not like chess, as all those buzzword-hating no-nonsense-programming-language-lovers might want to have it:
The Tractatus is Web 1.0, Philosophical Investigations are Web 2.0.
It's more like football (as in "soccer"):
"Imagine people playing football, kicking the ball in the air, chasing, fouling each other... making up the rules as they go along".
And other football-oriented philosophical insights from here are useful for the fight around the Web2.0 meme:
Ronaldo / Sartre- "In football everything is complicated by the presence of the opposite team"
Bergkamp, Dennis - "Behind every kick of the ball there has to be a thought"
Bertolt Brecht - "Language is not a mirror to reflect reality, but a hammer with which to shape it"
Guevara, Che - "It is not just a simple game. It is a weapon of the revolution"